SEO is very important as Search Engines are responsible to generate majority of web traffic by helping users find the correct or popular results to their query. Magento being an E-commerce platform, it’s developers have made sure that it is as search engine friendly from its stock version without any custom modules and extension, though there are many popular extensions that make Magento even better in terms of SEO.
In this blog we are going to list down magento 1 default and built in SEO features that makes it easy to customize each product and category to increase its search engine visibility.
PRODUCT PAGE CUSTOMIZATIONS.
- PRODUCT NAME.
- SEO OPTIMIZED SHORT ON-PAGE DESCRIPTION.
- SET SEO OPTIMIZED URL KEY.
- META INFORMATION.
- Meta title 65 characters and must contain at least one primary keyword.
- Meta Description 155 characters and must contain selling point of your product.
- Keywords New search engines algorithms don't give much weightage to keywords.
CATEGORY PAGE CUSTOMIZATIONS.
- CATEGORY PAGE NAME.
- URL KEY.
- ON-PAGE DESCRIPTION.
- META INFORMATION.
SITEMAP GENERATION.
Store owner can generate default sitemap, this sitemap includes all the product page, Category page and CMS pages URLs.
CANONICALIZATIONS.
Magento has built-in URL management feature that lets store owner redirect broken links to their respective categories that increases SERP indexability and visibility.
These are among the key SEO features of magento but still there are many other extension that increases the capabilities of magento store such as editing and generating Robots.txt, applying template based meta information to categories and product pages etc. All these capabilities make magento preferable platform for many businesses around the world.
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Please visit our page for Magento Packages and Magento Extensions.
