Problem
RafRaf, a leading online auto parts retailer in Saudi Arabia, was facing serious hurdles with its digital store. Whenever the server went down, the entire website—including both the shopping frontend and the Magento backend—became unavailable. This caused frustrating interruptions for customers and lost sales opportunities. The platform was also slow, difficult to manage, and not ready to support the business’s growing customer base.
Challenges
RafRaf’s eCommerce setup struggled with multiple issues that limited growth:
- Full downtime during server crashes: even simple outages made the store completely unavailable.
- Slow page load speeds: customers had to wait, leading to poor shopping experiences.
- Heavy server loads: traffic surges created instability and frequent performance drops.
- Uncontrolled storage growth: constant increases in storage usage added to inefficiency.
- Risky deployments: every time changes were rolled out, the live site could crash.
For an ambitious retailer competing in Saudi Arabia’s fast-growing digital auto parts market, these issues made it difficult to scale and build customer trust.
Solution
With this transformation, RafRaf’s online store became faster, more reliable, and ready to handle future growth in the GCC region’s competitive auto parts eCommerce industry.
Our Approach
Features Developed
- Headless Commerce Architecture: Frontend and backend separated for stability and scalability.
- GraphQL Integration: Real-time, optimized data transfer between Magento and React.
- Vercel Deployment: One-click scaling, fail-safe builds, and instant rollbacks.
- Performance Enhancements: Faster site speed, optimized images, and serverless functions.
- Stable Live Environment: Updates no longer risked breaking the live site.
Contact Us
Looking to modernize your eCommerce store like RafRaf? Contact today to explore how headless commerce can transform your business.
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